Whenever politicians talk about education, at least here in the US, they focus on Math and Science. We're falling behind on math and science, we need innovation in math and science.
What if they said Shakespeare instead? Or, more generally we'll say, "The Classics". I'd say Literature in general, but I'm not really interested at the moment in promoting new literature, I want to talk about improving the standing of existing literature.
Imagine a world, hypothetical though it may be, where the president announces a couple hundred billion dollars to be allocated toward advancement of Education in Literature. I've grown up to be president, and I want to live in a country where any four year old who knows the plot to Cinderella also knows the plot to Midsummer, and every parent could answer questions about it.
The actual numbers don't matter, just assume that there'll be enough that programs could be implemented on a national scale. Ignore the politics of "it would never pass", "it would take longer than my lifetime", "all the money would be wasted" and so on. We all know the unfortunate reality. These thought experiments are supposed to be fun :).
How would spend it? What would the title of your grant request be? Would you spend it on elementary education, or high school? Would you fund more new theatres? If you suddenly got a green light to focus on making people appreciate and understand Shakespeare more, how would you break it down?
I'll start with an easy one : seed money for people who make movie versions of Shakespeare's works. We already have all the superhero, horror, sequels and animated 3D movies we need, why not a sudden surge of Shakespeare films? While it's true that this would not do wonders toward advancing actual education of Shakespeare (i would expect most of the projects to be more "mass market" than academic), but it would get the brand recognition out there and get people more appreciative of the body of work they may not even realize exists.