I like it. Not just a biography of the business aspects of life, but an actual “Top 7” of lessons to be learned from Mr. Shakespeare, including such items as:
4. Own Your Domain
The Lord Chamberlain’s men owned the Globe Theatre in which they performed for most of their career. Unfortunately, they didn’t own the land in Shoreditch where it originally stood - they leased it from the owner, Giles Allen. When the lease expired, the landlord claimed ownership of the building, forcing the actors to desperate measures: on 28th December 1598, while the landlord was still celebrating Christmas, they armed themselves, and ‘liberated’ the theatre building, dismantling it and hiding it in a warehouse. They later shipped it across the Thames to a new site in Southwark. And because the new site was outside the official limits of the city, it meant they were beyond the jurisdiction of the city fathers, who were often keen to close down the theatres.
Takeaway: Establish your business on your own domain - don’t become someone else’s user generated content. Otherwise your enterprise will be ‘Like a fair house built on another man’s ground’ (The Merry Wives of Windsor).